Why would anyone embark on such a daunting project? Our three reasons to restore the Holly Theatre are right there in our tag-line:
PRESERVE a nationally recognized landmark
ENTERTAIN by bringing new options to the Valley
REVITALIZE by adding $3.2 mil annually to Medford & Rogue Valley economy and supporting 106 full-time jobs in the neighborhood.
Those are pretty compelling reasons, don't you agree? Read on to learn more about this project.
This $4.3 million dollar project is really quite a bargain. You couldn't build a new theater--even one far less ornate than the Holly--for this sum. That's due to the Holly's strong structural design that needs little updating to meet modern codes and requirements. That means that rather than a building project, the restoration is largely an interior design project.
Currently scheduled for completion in the first quarter of 2019, this 1930 movie palace is the only remaining historic theater of the five movie palaces that once stood in downtown Medford. It's our last chance to save an amazing treasure of our past. One of the most ornate buildings in Medford when it opened, it is being restored to its original 1930 design and splendor.
The Holly Theatre restoration is a project of Jefferson Live -- the division of the JPR Foundation responsible for the restoration and operation of Redding's Cascade Theatre. The design and management teams have considerable experience in restoration of historic properties and financially successful theater operation.